Online Biz

Archive for July 2011


With the debut of new social media sites (like Google+), just behind it comes the inevitable lists of leaderboards and connections, as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. In this frothy world of early adopters and Web tire kickers, it’s common to see many of the same familiar names, and often in the same order, from site to site, at least until real-world celebrities from Hollywood and sports show up. Beyond this tier, there’s a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. So what’s the secret? I’ve finally caved and decided to spill it.

Some Quick Tips on Giving “Good Social”.

1) Be Interesting – Duh.

There are some people I’ve met through social networking who I will follow everywhere they go because they have achieved something offline, because they spark my interest online, or they are in the process of constantly doing new things that catch my eye. That can be the company founders like Ev Williams and Dave Morin, trusted observers like Sarah Perez and Ryan Block, or pure technologists like Paul Buchheit and Chris Messina. In each of these examples, there is no question I can learn from their musings, comments, insights and discovery. For you, what is “interesting” may be other reasons, including shared hobbies, location or history. Being known just for being known isn’t enough.

2) Find Interesting Stuff Fast

Others I follow because they have their eye on the streams from all different places, and know how to discern the intriguing from the mundane. These human curators know how to take 500 pieces of content and give me back the best 2 that I absolutely must read. It’s part of why I’ve shared content from Google Readermy6senseOneTrueFan and other products to put a brighter light on that which needs it.

3) Interact With Everyone You Can

Great social users interact. They don’t just broadcast. And they don’t just talk to the mysterious elite class of peers who are geek household names. They respond to comments in threads, mentions onTwitter and Google+, and participate in the streams, whether their name comes up or not. There’s no value lost by talking with strangers online who have good ideas, for they just might be your best friends in months or years to come.

4) Be Consistently Optimistic

I’m not saying you should be naive, but following someone who has enthusiasm about what they’re doing, their community, connections and technology is a lot more fun than a sourpuss. Good early adopters and social networkers that see holes in a product expect they’ll be filled in time, rather than complaining and making a list of open demands. Supporting the community’s ideas, families, projects and interests is all good.

5) Don’t Be a Jerk

The obvious corollary to point 4. Mean people suck. A little sarcastic humor now and then is funny. Ranting and raving alienates, and it sticks with you a lot longer than your positive activities. If you’re a bipolar poster who loves things one day and hates them the next, it’s dramatically abrasive, and is as viral as anything good you’ve done, earning you blocks, unfollows and ignores.

6) Prove You’re A Human

Humans live outside their computer. Even me. Sharing one’s pictures, family, travels, hobbies, interests, religion, politics, dating tips or whatever else helps to round out your persona so that people get a better knowledge of with whom they are engaging. Laugh when people tease, and tease back. Interact and don’t let scripts take over your streams. A great example of streams being out of control was the night of the earthquake in Japan, when people’s Twitter accounts were autoposting quotes of the day, or other such blather, while the rest of the Web weeped and watched.

7) Learn the Community

Even if you want to be a big fish in a small pond, you have to learn the community’s behaviors, traditions and what everyone else is doing or saying. While you don’t have to participate in every meme that springs up, you should quickly get an understanding of what content best fits where. Let the community’s reaction to your content guide you, and constantly adjust. As communities go from elitist tech enclaves to more mainstream hangouts, so to should your approach change.

8) Don’t Add to the Noise

Has that viral video been posted by 400 of your friends already? You know the one. Don’t post it. Do you really need to be the 500th person to retweet Mashable or TechCrunch? Probably not. But if you’re first to the scene and have some insight, go for it. Being unique is always a good thing.

9) Exercise Moderation

Don’t overdo it. Even the most interesting people can tweet too much, share too many items on Google Reader/Buzz/+, or swamp Facebook. Even if your quantity is higher than the average, the quality should exceed it. The best content in the right place and time.

10) Be Flexible

Despite all the above, there’s no secret for getting people to like you, your content or your attitude. Don’t expect that the process that works for you today, on the sites you use today, is always going to be the one that gets you the response you’re looking for – be it friendship, engagement, kudos or conversation. I’ve often said I have more fun in social networking than anybody else – not because it’s true, but I’ve decided it’s true. I really am often smiling big, like my avatar, because I’ve found great people and great stuff. I work hard to give good social and I find people both doing well and not so well all the time.

By Louisgray (

What is this string? And what could it mean?

Last year’s launch of Google Buzz was followed by some blogger navel gazing around how referral traffic from the social network within Gmail was sending negligible traffic. The rub, of course, was that Gmail is served under SSL, and would not be sending back session headers to downstream sites, regardless of click-through volume. So guessing whether Buzz was driving a high or low percentage of traffic relative to other sites was pretty much a guess. In contrast, it is possible to divine traffic from Google+, launched last week, but it’s not directly designated, falling under the general domain.
For Google Analytics users, Google+ is not called out as a dedicated site, making its use practically invisible, adding onto the “Google/Referral” statistic, as opposed to “Google/Organic”, separating the company’s Web apps from native search.

For those viewing raw logs, or using third party tools (like Sitemeter, which I use in addition to Google Analytics,Quantcast and Icerocket, just to overload myself with data), you can see Google+ referrals having the following string:

If you can track how many times visitors come your way with that particular string in their referral, then you can know just how much an impact Google+ is giving you downstream. For me, despite reports from others, I’ve never gotten much traffic at all from Facebook, and Twitter tends to like a specific type of story, inconsistently. FriendFeed, once my 2nd highest referrer, is practically gone. You get what you give in the social networking space, so no doubt if you participate in G+ (as the cool kids are calling it these days) or you make it part of your flow, you can see it bringing visitors your way.

So watch for that string if you care about this stuff. There’s no Gmail excuse this time to obscure transparency.


By Louisgray (

How to be great in front of any audience….

Sell Dreams, Not product !


Get your free ebook : click here

By Carmine Gallo (Gallo Communication)

1. Reach: The number of Twitter followers, Facebook fans, LinkedIn group members, etc. you have is directly related to your social media succes. Also known as “reach,” the more of it you have, the more people will see your content, spread your messages, and therefore increase your ROI. Track how your reach is increasing over time. If you’re not attracting new followers as time goes on, focus more of your social media efforts on generating new fans and followers and building your reach to increase the value you get from social media marketing.

2. Traffic: In social media marketing, one major goal you should have is to generate traffic from social media to your website and/or blog. Look at your website/blog’s referral sources to determine how many visitors came from social media sites. Monitor this number over time. Are you noticing an increase in social media traffic as your reach improves?

3. Leads: This is arguably the most important metric to use when measuring social media marketing ROI. Take another look at the traffic you’re generating from social media sites. Of that traffic, how many of those website and blog visitors are converting into leads?

4. Customers: Now take that leads data one step further. Are your social media leads actually turning into customers? And just how many of them are? Being able to attribute actual customers can be a powerful indicator that the time you’re spending on social media marketing is actually worth it.

5. Conversion Rate: What’s the visit-to-lead conversion rate of your social media traffic? In other words, of the social media traffic you’re generating, what percentage of those visitors become leads? While this may seem like a useless metric in itself, conversion rate can be very useful when comparing one channel with another. For example, you can compare your social media conversion rate to your blogging conversion rate to analyze the ROI of those channels relative to each other.

Download here (Free ebook) : How to Monitor Social Media in 10 Minutes a Day! 






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