Archive for November 2011
Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.
How are companies using it? Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).
Are content marketing budgets growing? Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.
Provided by http://www.marketo.com
Macs and PCs may work differently, but they can coexist together. Learn how to comfortably straddle the gap between both operating systems with these simple tips.
Microsoft and Apple have always been competitors on some level, and as a result, their fans often contain a bit of that old competitive spirit. It’s not uncommon for Mac buyers to become overnight loyalists, but Windows has an entrenched fanboy battalion as well.
Given the situation, it’s almost unnatural to think that – *gasp* – someone might own both a Windows PC and a Mac. Can you imagine the nerve? In the same household! Yet it does occur. In fact, I myself own a Windows PC as well as a MacBook, and so far one hasn’t killed the other (or me) while I slept.
With that said, getting the two to play nice can take some time. File, software, and hardware compatibility issues are not as bad as they were a decade ago, but they do exist. Fortunately, there are ways to overcome them.
Conquering old-fashioned file compatibility problems
There was once a time when trying to move a file between a PC and a Mac was a real hassle. Software on each end was wildly different, so files saved on a Mac often could not be opened in Windows without some form of conversion.
Today, this problem has lessened. However, the two operating systems continue to use different file systems. Windows relies on NTFS, while OS X uses HFS Plus.
This has no impact on actual file compatibility. A Word document written on a Mac using HFS Plus can be opened on an NTFS file system Windows PC. The problem is the method of file transfer. Macs can read files on an NTFS drive, but can’t write to an NTFS drive, while Windows can neither read nor write to HFS Plus drives. If you normally use physical media to transfer files, this could be a stumbling block.
What’s the solution? Get FAT…32. This file system, which was used by Windows back in the Windows 95/98 era, is read/write compatible with both Windows and Mac OS X. Thumb drives and external hard drives formatted with FAT32 will be compatible with both systems. Problem solved right?
Software compatibility continues to disappoint
Software is still a compatibility sticking point between Macs and PCs. It is still up to a developer to code for either operating system.
Microsoft’s debut of Office for the Mac was the only major software compatibility change to recently take place (and even this occurred years ago), but it was important. Basic productivity tasks are now much easier to complete if you own both platforms because you’ll have a set of familiar and compatible programs available on both.
However, it’s almost universally true that you must purchase the Windows and Mac versions individually, which can be a pain to your pocketbook. One notable exception is Steam for Mac. This gaming platform provides gamers with both a Windows and Mac copy of a video game (if the Mac version is available) when they purchase a title.
Syncing files between systems
File sync software is a blessing if you own multiple computers, but for those who own both PCs and Macs, software compatibility issues are a roadblock. Sync software often only supports one platform or the other.
Surprisingly, one of the easier solutions comes from Microsoft. The company offers a program called Windows Live Mesh that can be used to sync files between systems, and it has both a PC and Mac version. I’ve personally used this and found it works well – and it’s completely free, no matter how much data you need to sync.
Another option is, well, any service that’s based in the cloud. Dropbox is the most common example, but there are tons of similar offerings. However, you usually need to pay once your storage needs go beyond a certain point because the files are stored in the cloud, not on your computers.
A crowd of over 1,000 people mobbed an Indonesian mall for a chance to buy a half priced BlackBerry 9790. Over 90 people passed out in the mob, and at least three people suffered broken bones.
If you thought local Black Friday deals were good, you need to go to Indonesia. A crowd of over 1,000 people formed outside an Indonesian mall on Friday for a sale on the newly released BlackBerry 9790, pictured on the left above. The phone that retails for around $520 was available at half price.
Customers had been in line since 4 pm the day before waiting for the sale to start. Rumors started spreading throughout the massive crowd that there wasn’t enough phones for everyone in line so they started to get a little rowdy. The crowd pushed through a barricade which caused at least 90 people to pass out and three people to suffer broken bones. It took 200 police officers and security guards to restore order to the mob. Three people were rushed to the hospital for treatment to their injuries.
While it might be a little surprising for us here in the U.S. but BlackBerry is by far the most popular phone maker in Indonesia. Four of the top five selling phones are made by BlackBerry. Combine the insane popularity of the device with a half off discount on a recently released device and this sort of situation is predictable.
Local police said that BlackBerry officials will be questioned for failure to provide a safe environment for the sale. The police were not informed by BlackBerry prior to the event, and say that if they were they would have been able to control the situation.
After the initial mob was dispersed phones went back on sale for a short time until ultimately the sale was shut down prematurely. There is no word as of right now if other retailers will attempt a similar promotion, but Indonesians should be able to buy the 9790 at any of their local BlackBerry retailers starting tomorrow.
The intellectual property battle rages on between Apple and Samsung. In April 2011, Apple filed for patent infringement, claiming that Samsung copied its iPhone and iPad designs. Courts all over the world have taken on this battle. Europe and Australia, for instance, have ordered preliminary injunctions barring Samsung Galaxy Tab 10.1 from shelves — just in time for the holiday season.
Provided by Stephanie Buck