Online Biz

Archive for December 2011

If you stick around long enough in the digital marketing business, you get to read a lot of these types of columns — one expert or another prognosticating about the future. If I had such a talent, my sense is that it would be put to best use in selecting next week’s lottery numbers. Like you, I have no crystal ball. But I have spent a great deal of my career meeting with marketers in search of innovative ways to acquire and retain new and existing customers, build lifetime value, and win back lost customers.

What follows are five digital marketing predictions for 2012 that are a direct result of numerous client and prospect meetings. 

1. The year of the tablet. All of this is likely to occur in the next 13 months:

  • the installed base of tablet devices will continue to grow exponentially;
  • consumer adoption of tablets will continue to accelerate;
  • new tablet devices will enable traditional print units to be displayed effectively;
  • the rising cost of paper, printing and postage will continue to fuel marketers’ desire for more cost-efficient delivery formats;
  • the web makes a comeback in terms of tablet applications; and
  • the App StoreOpens in a new window still dominates, but will have new competition.

 

2. New demands for greater attribution analysis tools and methods. As a result, be prepared for the following:

  • company finance departments will require greater proof and validation of cost efficiency;
  • marketers will demand greater accountability from channels on media plan optimization; and
  • there will be a new focus on integrated marketing proficiency and effectiveness.

 

3. Get mobile … and fast. The following trends around mobile will emerge next year:

  • consumers will spend more time accessing and communicating via mobile devices;
  • marketers will get their websites in shape to reap the benefits of the new mobile economy; and
  • mobile search and advertising will ramp up dramatically.

 

4. Social media grows up. Here’s what you can expect when it comes to social media marketing in 2012:

  • most marketers will aggressively launch a new array of social strategies and programs;
  • growth in social gaming will flatten out;
  • marketers crack the code in terms of turning community building into measurable transactions; and
  • websites will play second fiddle to social media destinations.

 

5. Digital will play a pivotal role in presidential politics. With 2012 an election year, don’t be surprised to see the following:

  • candidates will be smarter about how to use the full spectrum of digital tools at their disposal, following President Obama’s lead when he leveraged social media in building a coalition and donor base four years ago;
  • the battle will heat up in late 2011 and throughout the primary season; and
  • whoever wins the battle online will win the White House.

 

It’s challenging to predict trends in a marketplace that continues to evolve and change as quickly as the digital landscape. I continue to watch for signs that marketers are getting smarter about using the digital tools available to monitor the dialogs they’re having with their customers in real time.

As we watch the tremendous shift in media consumption patterns and the lamentations about the demise of direct mail, my sense is that digital still has a long way to go before it can be viewed as much more than electronic junk communication. It’s our responsibility as marketers to step up and show consumers that we can be trusted with their data. In earning this trust, we must build more meaningful relationships with them.

Of all of the predictions that could be realized, my sincere hope is that a new awakening to the power of the digital tools and strategies within our current toolkit comes to reality. Consumers have been waiting for years.

 

Provided by Al Diguido

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In the second case of its kind in a week, a woman in Brazil reportedly awoke in the middle of the night to find her iPhone emitting sparks and smoke.

Being awoken from a deep, soothing slumber by an alarm clock or wake-up call is bad enough, but being awoken by a fire on your bedside table would be something else altogether. It’d certainly get you out of bed in a hurry.

According to Brazil’s techtudo website, a woman by the name of Ayla Mota had her iPhone 4 plugged in to charge overnight when it allegedly began to emit sparks and smoke as she slept (no, the picture on the right is not of the actual incident).

The fact that the phone was on Ayla’s bedside table meant the indoor fireworks display was kicking off only a short distance from her head. Upon waking, it seems that Ayla was able to deal with the situation without coming to any harm, though she was reportedly shaken up by the event.

The incident comes in the same week that another iPhone 4 device was said to have spontaneously combusted, this time on board a passenger plane in Australia. In that incident the phone was reported to have emitted dense smoke and a red glow. A quick-thinking flight attendant used a fire extinguisher to deal with the emergency and no one was hurt. Australian airline authorities are looking into the incident.

Apple has yet to publicly comment on either case, though no doubt the company will be keen to cast its eye over the results of any investigations.

It’s hardly time for iPhone owners to start sleeping with a bucket of water under the bed though. These are extremely isolated incidents and with Apple having sold so many of its smartphone device, what are the chances of yours going up in smoke?

If, however, multiple reports start coming in of iPhones spontaneously combusting here, there and everywhere, then perhaps that’ll be the time to start filling up the bucket. But one hopes it won’t ever come to that.

 

Provided by Trevor Mogg

Email SpamAccording to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients.  Either way, it’s not something I want to see on my computer in the morning.  And since I don’t think I’m in the minority on this one, it’s probably not something that should be a part of your email marketing.

Enjoy this fun infographic, and make sure to check out the bottom to see best practices so you won’t look like a spammer.  Enjoy!

 

The Evolution of Spam – An Email Marketing Infographic

 

Provided by marketo.com