Posts Tagged ‘app’
The fix is in: Google returns the Gmail iOS app to the Apple App Store bug-free.
After a very public screw-up, Google has re-released the Gmail app for iOS devices into Apple’s App Store. The app is currently available for download. (Though, for some reason, it’s not showing up in the iOS App Store app, as of 3:30pm ET.) Users who managed to snag the earlier version of the app, which contained a number of bugs that rendered it inoperable, will have to either log out, or completely uninstall the app, before installing the updated version.
A native Gmail app for iOS has been a long time coming. For the past few years, users of Android-based smartphones have boasted their ability to access added functionality of Gmail which was lost when using the email service on iOS, through its app client. With this release that perk is no longer exclusive to Android users.
At the top of the new-features heap is the addition of Push Notifications, as well as greater speed, efficiency and touchscreen functionality. Better search, email address autocomplete and the ability to upload and send photos are also part of Gmail for iOS.
Google says that, since releasing the original version, it has begun to work on adding a number of additional features, as well. These include the ability to use multiple accounts. Notifications and “mobile specific” touchscreen gestures will also be getting an upgrade. “Many more” new features are on their way, says Google.
The Gmail app is free, and will work on any device that runs iOS 4 or above.
Is your website meeting the needs of on-the-go mobile users?
When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.
Given that, it’s important to keep some best practices in mind as you develop your mobile presence.
Today, we will introduce you Tip#1 that help you to ensure your mobile site is as good as it can be.
#1: Simplify. Then Simplify Again. And Again
The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for.
A store locator? Probably. A “Contact Us” form with 13 different fields to fill out? Not so much.
It’s also important to keep the steps involved in going from entry point to purchase as simple as possible. Fandango does a great job of this by eliminating much of their non-essential content to quickly bring their consumers what they want: movie times.
Better still, Fandango completes the sales cycle by providing a QR code that acts as a mobile ticket for the purchaser. Just bring the phone to the theater and have them scan the code there—it acts as the purchaser’s ticket.
About Mobile Users
It’s important to keep one thing in mind—the person viewing your site is mobile.
That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.
When someone is mobile, they’re expecting an entirely different experience from the one they’ll get on your standard website.
For example, a mobile visitor is typically looking for a few key pieces of information: directions to your office, a click-to-call phone number or a map of your store locations. What they’re not looking for are lengthy staff bios, information about your corporate philosophy or PDFs of your latest press releases.
Provided by Jamie Turner