Online Biz

Posts Tagged ‘app

gmail-logo-good

The fix is in: Google returns the Gmail iOS app to the Apple App Store bug-free.

 

After a very public screw-up, Google has re-released the Gmail app for iOS devices into Apple’s App Store. The app is currently available for download. (Though, for some reason, it’s not showing up in the iOS App Store app, as of 3:30pm ET.) Users who managed to snag the earlier version of the app, which contained a number of bugs that rendered it inoperable, will have to either log out, or completely uninstall the app, before installing the updated version.

A native Gmail app for iOS has been a long time coming. For the past few years, users of Android-based smartphones have boasted their ability to access added functionality of Gmail which was lost when using the email service on iOS, through its app client. With this release that perk is no longer exclusive to Android users.

At the top of the new-features heap is the addition of Push Notifications, as well as greater speed, efficiency and touchscreen functionality. Better search, email address autocomplete and the ability to upload and send photos are also part of Gmail for iOS.

Google says that, since releasing the original version, it has begun to work on adding a number of additional features, as well. These include the ability to use multiple accounts. Notifications and “mobile specific” touchscreen gestures will also be getting an upgrade. “Many more” new features are on their way, says Google.

The Gmail app is free, and will work on any device that runs iOS 4 or above.

Advertisements

Apple’s iPad may well appeal across the board, but what kinds of people are most likely to buy one? Well, someone has done a spot of research and come up with an infographic providing the answer.

 

Whether it’s a barely-talking toddler who seems to be able to know exactly how to operate the thing, or someone in their twilight years for whom desktop computers were always just too darn tricky, the fact is that Apple’s popular iPad appeals to many types.

Data management firm BlueKai took it upon itself to take a closer look at which kinds of people would be more likely to purchase the device. Through its research, illustrated in a neat infographic at the bottom of this page, it found that an iPad buyer is most likely to be male, a fan of video games and a pet owner. It’s hard to find a connection between pets and iPads but it’s likely that it’s those video game players who are helping to push up iOS mobile gaming revenue to record levels.

Falling into the ‘highly likely to buy an iPad’ category are scientists and health care workers, as well as domestic business travelers (keeps them busy on the plane), international travelers (ditto), apartment dwellers, proponents of organic food and vitamin takers.

Other information included in the demographic included comScore’s discovery that 45.9 percent of tablet owners live in households earning in excess of $100,000 per year. Additionally, research by Nielsen showed that 70 percent of all iPad use takes place in front of a television.

The iPad is proving a huge success for Apple, which sold more than 11 million of the devices during the most recent quarter for which data is available. Precisely how many of those belong to male, pet-owning gaming fans isn’t currently known.

 

Provided by Trevor Mogg

Twitter influence

klout logo

Klout: Measure influence and style

Klout is a visual, logical way to quickly see the main thing most organizations want to know about Twitter: where you stand against the competition. The application’s initial strength is the ease with which you can compare yourself to your peers. After using Klout for about a month, however, the information becomes more advanced, if not just downright complimentary. My “Klout Style” page, for example, offers sleek flattery such as: “You don’t just share news, you create the news” and “When you speak, people listen.” Thanks, Klout! How’s my tie look?

Rating: ★ ★ ★

Peerindex Logo

PeerIndex: Assess your online social capital

Where Klout was accessible and easy to decipher, I found PeerIndexa bit baffling. PeerIndex separates itself by measuring how your tweets “resonate” with others. They include ranking on several important-sounding topics, such as “authority,” “activity” and “realness.” Klout said I was influential, but PeerIndex seems to think my influence is limited. After reading through the Scores and Rankingpage in the hopes of defining these terms, I came away still mystified about how the topics work and what they mean. On the plus side, if you use this tool at work, you can probably sound impressive in an office meeting by reporting to your boss that the Twitter project is highly authoritative. It might be a strong tool, but when all is said and done, I didn’t dig too deep into the site. However, it has a nice comparison graph that allows you to add and remove other Twitter users.

Rating: ★ ★

Twitalyzer: A subscription-model tool

Twitalyzer operates mainly on a subscription model, but gives away some basic features for free. I’m not in a position to pay $99/month to track my competition or get daily email alerts, so I can’t speak about its full range of offerings. I do feel comfortable saying it may not worth $99/month to spy on Cogsley Cogs’ Twitter statistics and your time would be better spent working on your own page. With a free account, I was able to log in and immediately see my relative percentile (only as ranked among other Twitalyzer users, though) and a map that informed me that most of my views come from New Jersey. It also told me what my Klout and PeerIndex ratings were. This seems like a tool better suited to analyzing your competition than to analyzing yourself.

Rating: ★ ★

TweetStats: Graph your stats!

Tweetstats remains true to its name, as it compiles a bar graph for quick viewing of your monthly stats. Easily see who you @replied to, whom you retweet and what time of day you tweet the most. A useful, basic tool that will offer a helpful overview for any Twitter campaign your nonprofit or business undertakes.

Rating: ★ ★ ★

Crowdbooster: Schedule and analyze

Of all the applications I used, Crowdbooster was my personal favorite. In addition to analyzing your influence and impressions, they also set themselves apart with useful features like the ability to schedule a tweet at the time where it will reach the most amount of followers. They provide actionable recommendations on influential users, offering the option to follow them back from inside their application. I found their charts clear and precise, and their analysis was directly applicable to my Twitter page.

Rating: ★ ★ ★ ★

Tweet Grader: Score your profile

Part of a suite of free online marketing tools powered by HubSpot,Tweet Grader is a straightforward tool that measures the power of your Twitter profile. Type in your Twitter handle and Tweet Grader generates a score out of 100 for your overall Twitter profile. You can also use it to find out the scores of other Twitter users and then compare those to your own. In calculating your score, Tweet Grader’s algorithm takes into account the following factors: number and power of followers, follower-to-following ratio, update frequency and most recent, as well as engagement. The site is also handy for seeing top lists, generated by Twitter Grader based on its scoring system. Use it to locate the “Twitter elite,” i.e. Top Users, Top Brands and even Top Women on Twitter.

Rating ★ ★

Tweet Reach: Insight into your tweets

Ever wondered about the value of a tweet? With Tweet Reach, you can get analytics that measure the impact of social media conversations. You can search based on a URL, Twitter name, phrase or hashtag. Tweet Reach then analyzes all the tweets that match your search and generates a report that includes exposure data on those tweets. Extremely useful if your organization uses a specific hashtag often and you want to be able to see how far-reaching the conversation is. The downside is that the free service generates a very basic report, which tells you stats only for the most recent 50 tweets for your search term. For a more detailed report, you can pony up $20 and go into the nitty gritty about your tweets.

Rating: ★ ★ ★

Provided by Kyria Abrahams

Is your website meeting the needs of on-the-go mobile users?

When you’re developing your first mobile site, you may be at a loss. That’s understandable—a mobile website is an entirely different animal from a traditional website.

Given that, it’s important to keep some best practices in mind as you develop your mobile presence.

Today, we will introduce you Tip#1 that help you to ensure your mobile site is as good as it can be.

 

#1: Simplify. Then Simplify Again. And Again

The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for.

A store locator? Probably. A “Contact Us” form with 13 different fields to fill out? Not so much.

It’s also important to keep the steps involved in going from entry point to purchase as simple as possibleFandango does a great job of this by eliminating much of their non-essential content to quickly bring their consumers what they want: movie times.

fandangoFandango does more than just provide a simple mobile web design—they provide a mobile ticket, too, thus completing the sales cycle.

Better still, Fandango completes the sales cycle by providing a QR code that acts as a mobile ticket for the purchaser. Just bring the phone to the theater and have them scan the code there—it acts as the purchaser’s ticket.

 

About Mobile Users

It’s important to keep one thing in mind—the person viewing your site is mobile.

That may seem like a no-brainer, but you’d be surprised by how many people forget that simple truth.

When someone is mobile, they’re expecting an entirely different experience from the one they’ll get on your standard website.

For example, a mobile visitor is typically looking for a few key pieces of information: directions to your office, a click-to-call phone number or a map of your store locations. What they’re not looking for are lengthy staff bios, information about your corporate philosophy or PDFs of your latest press releases.

 

Provided by Jamie Turner