Online Biz

Posts Tagged ‘infographic

Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.

How are companies using it? Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).

Are content marketing budgets growing? Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.

For more facts and statistics, have a look at the the graphic below:

Is Content Marketing Traditional Advertising’s New Rival? [Infographic]

Provided by http://www.marketo.com

The intellectual property battle rages on between Apple and Samsung. In April 2011, Apple filed for patent infringement, claiming that Samsung copied its iPhone and iPad designs. Courts all over the world have taken on this battle. Europe and Australia, for instance, have ordered preliminary injunctions barring Samsung Galaxy Tab 10.1 from shelves — just in time for the holiday season.

 

Provided by Stephanie Buck

Apple’s iPad may well appeal across the board, but what kinds of people are most likely to buy one? Well, someone has done a spot of research and come up with an infographic providing the answer.

 

Whether it’s a barely-talking toddler who seems to be able to know exactly how to operate the thing, or someone in their twilight years for whom desktop computers were always just too darn tricky, the fact is that Apple’s popular iPad appeals to many types.

Data management firm BlueKai took it upon itself to take a closer look at which kinds of people would be more likely to purchase the device. Through its research, illustrated in a neat infographic at the bottom of this page, it found that an iPad buyer is most likely to be male, a fan of video games and a pet owner. It’s hard to find a connection between pets and iPads but it’s likely that it’s those video game players who are helping to push up iOS mobile gaming revenue to record levels.

Falling into the ‘highly likely to buy an iPad’ category are scientists and health care workers, as well as domestic business travelers (keeps them busy on the plane), international travelers (ditto), apartment dwellers, proponents of organic food and vitamin takers.

Other information included in the demographic included comScore’s discovery that 45.9 percent of tablet owners live in households earning in excess of $100,000 per year. Additionally, research by Nielsen showed that 70 percent of all iPad use takes place in front of a television.

The iPad is proving a huge success for Apple, which sold more than 11 million of the devices during the most recent quarter for which data is available. Precisely how many of those belong to male, pet-owning gaming fans isn’t currently known.

 

Provided by Trevor Mogg

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling, your SEO better be top notch — search is the most important influence on the web.

The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

What kind of consumer are you? Let us know in the comments below.

 

 

Provided by Lauren Drell