Posts Tagged ‘infographic’
Why should companies use content marketing? Risk mitigation, lead generation, lead nurturing and lead scoring are some of the benefits today’s companies are reaping from their content marketing efforts.
How are companies using it? Some of the most popular ways, by percentage of companies, are non-blogging social media (79%), article posting (78%), in-person events (62%), e-newsletters (61%), case studies (55%), blogs (51%), white papers (43%) and webinars/webcasts (42%).
Are content marketing budgets growing? Most definitely, with 51% increasing spending over the next 12 months, 45% maintaining their current level of spending, and only 2% planning to decreasing content marketing spending.
Provided by http://www.marketo.com
The intellectual property battle rages on between Apple and Samsung. In April 2011, Apple filed for patent infringement, claiming that Samsung copied its iPhone and iPad designs. Courts all over the world have taken on this battle. Europe and Australia, for instance, have ordered preliminary injunctions barring Samsung Galaxy Tab 10.1 from shelves — just in time for the holiday season.
Provided by Stephanie Buck