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Manchester-United-nugget14-club-23268192-1024-600

As first reported by Brand RepublicManchester United, the English Premier Football Club has announced that it will launch its own social network for its identified target of more than 500 million worldwide fans. Brand Republic says MU wants the new network to ”drive engagement with the club’s fans and tap into Asian markets, where Manchester United has a strong following and smartphone use is growing rapidly”.

Manchester United has hired SapientNitro, an integrated marketing services company as its global digital agency to handle its digital strategy, digital marketing communications and online experience. Over the past several years, SapientNitro has tackled marketing and technology for clients such as ADT, Air Canada, AT&T, Burger King, Carnival Cruises, Citi, Coca-Cola, Condé Nast, H&R Block, JCPenney, Kraft and Mercedes AMG.

Our friends at Simply Zesty write, “The site marks a huge step for the team, who have consistently embraced social media. No specific features of the site have been revealed, so it’s not clear yet how much the site will act as a replacement for Facebook or Twitter activity. It has been revealed however, that the site will have an extensive video offering, with exclusive behind-the-scenes clips and content from players.”

But wait, why not just use Facebook and Twitter since it’s where the fans are anyways? Simply Zesty points out, “It shows that as companies become more sophisticated in their use of social media, that sometimes Facebook won’t do the job.” My guess? Manchester United wants to leverage its own ad network and sponsorship opportunities for brands. (=$$$)

Interestingly enough, our TNW editor Paul Sawers points out that Manchester United is actually quite low down on the list of Twitter Influence when ranked against other European Football teams, as they have yet to post a single tweet from their official Twitter account. Also, I’m unsure how Manchester United plans to get 500 million fans to sign up for its yet-to-launch platform when it can only convince 20 million out of Facebook’s 800 users to follow it on an existing social network.

Manchester United Liverpool Red Knows Day2 80 1998050 520x390 Manchester United to launch its own social network for 500 million fans

 

Provided by Courtney Boyd Myers

iphone-4-vs-4s

While the massive popularity of the iPhone 4S has been a great success for Apple, a growing number of iPhone 4S owners are complaining about battery life issues with the new smartphone.

 

According to a report from The Guardian, Apple engineers have started contacting vocal iPhone 4S owners that have been complaining about the rapidly draining iPhone 4S battery. During the initial iPhone 4S presentation earlier this month, Apple mentioned that standby time for the iPhone 4S battery was rated at about 200 hours or a bit over eight days. This is a large drop from the 300 hour standby time of the iPhone 4 and iPhone 3GS, likely due to the upgrades to the internal hardware within the iPhone 4S. One iPhone 4S user reported that standby mode was eating up approximately ten percent of the battery power each hour and eventually draining the battery by the end of the workday.

iPhone-4S-battery-lifeWhile Apple engineers haven’t specifically identified the problem yet, many iPhone 4S users have collectively pointed to location services as the main culprit for the drain on the battery. Specifically, the “Setting Time Zone” function within iOS 5 that corrects the Time Zone as a user travels to different areas of the world is constantly attempting to check the current Time Zone. iPhone 4S owners whoidentified this problem see the purple, location arrow icon beside the toggle setting within the menu. This means that the Time Zone has been checked within the last 24 hours. Users that have turned off the Time Zone feature, as well as many other location functions of the phone, have reported vastly improved battery life on the iPhone 4S as well as other iPhones that have upgraded to iOS 5.

The “Setting Time Zone” function can be located within Settings, moving into “Location Services”, scrolling down to “System Services” and sliding the toggle on “Setting Time Zone”. Apple engineers will likely adjust settings within the next iOS 5 update to modify how often location-based apps are automatically updated to allow for greater battery life for all iPhone 4S users.

 

Provided by Mike Flacy

nokia-n9-assembly-line

Nokia has released a video showing the manufacturing process for its sleek N9 phone, which may be the first Nokia Windows Phone.

 

Tomorrow, Nokia is expected to unveil its first round of Windows Phone 7.5 handsets. It’s very likely that one of them will look a lot, or identical, to the star of this video: the Nokia N9. The N9 is Nokia’s first, and last, smartphone running on MeeGo, a fledgling operating system that has already been replaced by a new open-source project called Tizen.

We’re not sure why Nokia made this video, but with a little bit of narration it could easily be featured in an episode of How It’s Made on the Discovery Channel. Watch the camera hold being drilled by a machine and the screws being inserted manually by engineers. We have to say, though its screen is a bit small at 3.7 inches, the N9 is a good looking phone. We hope that one of Nokia’s offerings is the N9 and that the company is able to get decent distribution here in the United States.

The video is below, courtesy of Nokia’s YouTube channel. Find out more about the N9 here.

 

Provided by Jeffrey Van Camp

unthink-invitation

Dubbed the “anti-Facebook,” newly launched social network Unthink aims to free users from the bonds of corporate money-making by giving them complete control over their personal data.

There’s a new social network in town, and it bills itself as everything Facebook’s not. Unthink.com, which opened up registration today for an initial round of beta users, says it is the “anti-Facebook,” and vows to give users complete control over their personal data.

Unthink, which is based in Tampa, Florida, came out swinging, with a manifesto that vows to “emancipate social media,” along with a promotional video that literally says “FU” to Facebook andGoogle+ for making money by “spying – yes, spying” on users and bombarding users with ads, among other grievances.

According to Unthink chief executive Natasha Dedis, the idea for a new kind of social network came to her in 2007, when her son asked to join Facebook. After reading Facebook’s terms and conditions, as well as the terms of MySpace (which reigned king of social media at the time), Dedis said in an interview with SixEstate that she realized that these companies were operating under a business logic that was “totally irrational and exploitative.”

“…I felt that they were basically taking my son hostage,” said Dedis. “He was giving them a perpetual license to do whatever they wanted, they could change the terms at any time. So I thought, ‘Oh my god, in the real world, no business could ask its clients to enter into such a legal relationship. So how is this even legal on the Web?’ It just baffled me.”

Unthink attempts to tackle the exploitation problem in a number of different ways. First, Unthink makes all user data private by default. Users may then allow others to see the information they want public, and keep private anything they want private. Next, Unthink doesn’t sell user data to companies. Instead, users can choose to have specific brands “sponsor” their pages. Any users who don’t want corporate sponsorship can pay a $2-a-year fee to use the service. In addition, Unthink users may choose how brands communicate with them via a section that’s totally separate from their regular information stream.

As we see it, Unthink faces an inconceivably difficult uphill battle against Facebook and Google+. At the same time, however, Unthink’s servers are, at the time of this writing, completely overwhelmed by the bombardment of traffic headed to the site today. While some may see that as evidence that the company is unprepared for the big leagues, it at least shows that people are interested in a Facebook alternative – something we saw in droves with the launch of Google+.

We’ll definitely be exploring Unthink more in the coming days. In the mean time, check out Unthink’s in-your-face promo video, and let us know what you think of, er, Unthink:

Provided by Andrew Couts

nokialumialeak

Nokia will unveil its long-awaited Windows Phone-powered handsets tomorrow morning, but that hasn’t kept leaked images showing what appears to be two new Nokia smartphones from rearing their blurry heads.

 

Just hours before Nokia is set to unveil the first of its handsets powered by Microsoft’s Windows Phone 7.5 Mango operating system, photos of two devices have apparently broken free and found their way online.

Tech blog WinRumors has received images that show two new Windows Phone handsets from Nokia, the Lumina 800 and the Lumina 710. The photos show what appears to be a screen with images of the two devices, as well as a few specs about each of the devices.

The Lumina 800, previously known as “Sea Ray,” is modeled after the Nokia N9, and appears to look nearly identical to that device. The Lumina 710, also known as the Sabre, has a more rounded design than the Lumina 800.

Here are the specs we can see from the images:

Lumina 800:

  • Dimensions: 116.5×61.2×12.1mm
  • Weight (with battery): 142g
  • RAM: 512MB
  • No microSD slot
  • Idle time 390hrs (on 2G GSMA), 380 hrs (on 3G GMS)
  • Talk time: 5 hrs (on 3G GSM)
  • Music playback time: 50 hrs

Lumina 710:

  • Dimensions: 119×62.4×12.5mm
  • 8GB internal storage
  • no microSD slot

(The other details on the image are too blurry to read.)

So there you have it. Seeing as neither of these devices have yet been confirmed by Nokia – though we predict they will be tomorrow morning at Nokia’s big launch event – we’re not going to get too much into speculation about how these devices will fare when compared to the latest Android and Apple handsets. There will be plenty of time for that after tomorrow’s big unveiling, so stay tuned.

 

 

Provided by Andrew Couts


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