Online Biz

Posts Tagged ‘Social Networking

If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling, your SEO better be top notch — search is the most important influence on the web.

The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

What kind of consumer are you? Let us know in the comments below.

 

 

Provided by Lauren Drell

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unthink-invitation

Dubbed the “anti-Facebook,” newly launched social network Unthink aims to free users from the bonds of corporate money-making by giving them complete control over their personal data.

There’s a new social network in town, and it bills itself as everything Facebook’s not. Unthink.com, which opened up registration today for an initial round of beta users, says it is the “anti-Facebook,” and vows to give users complete control over their personal data.

Unthink, which is based in Tampa, Florida, came out swinging, with a manifesto that vows to “emancipate social media,” along with a promotional video that literally says “FU” to Facebook andGoogle+ for making money by “spying – yes, spying” on users and bombarding users with ads, among other grievances.

According to Unthink chief executive Natasha Dedis, the idea for a new kind of social network came to her in 2007, when her son asked to join Facebook. After reading Facebook’s terms and conditions, as well as the terms of MySpace (which reigned king of social media at the time), Dedis said in an interview with SixEstate that she realized that these companies were operating under a business logic that was “totally irrational and exploitative.”

“…I felt that they were basically taking my son hostage,” said Dedis. “He was giving them a perpetual license to do whatever they wanted, they could change the terms at any time. So I thought, ‘Oh my god, in the real world, no business could ask its clients to enter into such a legal relationship. So how is this even legal on the Web?’ It just baffled me.”

Unthink attempts to tackle the exploitation problem in a number of different ways. First, Unthink makes all user data private by default. Users may then allow others to see the information they want public, and keep private anything they want private. Next, Unthink doesn’t sell user data to companies. Instead, users can choose to have specific brands “sponsor” their pages. Any users who don’t want corporate sponsorship can pay a $2-a-year fee to use the service. In addition, Unthink users may choose how brands communicate with them via a section that’s totally separate from their regular information stream.

As we see it, Unthink faces an inconceivably difficult uphill battle against Facebook and Google+. At the same time, however, Unthink’s servers are, at the time of this writing, completely overwhelmed by the bombardment of traffic headed to the site today. While some may see that as evidence that the company is unprepared for the big leagues, it at least shows that people are interested in a Facebook alternative – something we saw in droves with the launch of Google+.

We’ll definitely be exploring Unthink more in the coming days. In the mean time, check out Unthink’s in-your-face promo video, and let us know what you think of, er, Unthink:

Provided by Andrew Couts

Facebook-browsing

With the addictive nature of Facebook growing with more personal information being shared on the social network, some women would ditch their partners to peruse the latest batch of status updates rather than spend time in the bedroom.

 

In a survey of over 2,000 women conducted by Cosmopolitan magazine, one in five women would rather give up sex for a week than giving up all the time spent on Facebook checking up on the lives of friends. Adding to that figure, about 57 percent of the female respondents would rather hang onto their computer than give it up for a week just to have sex and 50 percent would do the same with their mobile smartphone. However, 80 percent of the group would easily give up their favorite television shows for a week and 70 percent would stop texting over a mobile phone for a week to continue having sex.

A recent Telenav study in August 2011 found that one-third of Americans wouldn’t give up their smartphones for a week to continue having sex. Combine that with the Cosmopolitan survey and that percentage is likely skewed upwards due to more females over men ditching sex to hang onto their smartphone. Over vices and activities that ranked over 50 percent in that Telenav study included exercise, caffeine, chocolate and alcohol; all of which would easily be halted for a week to continue using a mobile phone. Another study from the presentation creating SlideRocket found that nearly one out of four people would give up sexual relations if that meant being able to avoid another boring PowerPoint presentation while in an office meeting.

Even more extreme, a Kelton Research study conducted during June 2011 found that 25 percent of college students would give up dating and sex for an entire year if they could ditch purchasing and lugging around heavy textbooks. The alternative would be in the form of digital textbooks through devices like the Kindle. Seventy percent of the group preferred the idea of digital textbooks over the paper alternative and over half of the group claimed that it would make studying more efficient.

 

Provided by Mike Flacy

Twitter influence

klout logo

Klout: Measure influence and style

Klout is a visual, logical way to quickly see the main thing most organizations want to know about Twitter: where you stand against the competition. The application’s initial strength is the ease with which you can compare yourself to your peers. After using Klout for about a month, however, the information becomes more advanced, if not just downright complimentary. My “Klout Style” page, for example, offers sleek flattery such as: “You don’t just share news, you create the news” and “When you speak, people listen.” Thanks, Klout! How’s my tie look?

Rating: ★ ★ ★

Peerindex Logo

PeerIndex: Assess your online social capital

Where Klout was accessible and easy to decipher, I found PeerIndexa bit baffling. PeerIndex separates itself by measuring how your tweets “resonate” with others. They include ranking on several important-sounding topics, such as “authority,” “activity” and “realness.” Klout said I was influential, but PeerIndex seems to think my influence is limited. After reading through the Scores and Rankingpage in the hopes of defining these terms, I came away still mystified about how the topics work and what they mean. On the plus side, if you use this tool at work, you can probably sound impressive in an office meeting by reporting to your boss that the Twitter project is highly authoritative. It might be a strong tool, but when all is said and done, I didn’t dig too deep into the site. However, it has a nice comparison graph that allows you to add and remove other Twitter users.

Rating: ★ ★

Twitalyzer: A subscription-model tool

Twitalyzer operates mainly on a subscription model, but gives away some basic features for free. I’m not in a position to pay $99/month to track my competition or get daily email alerts, so I can’t speak about its full range of offerings. I do feel comfortable saying it may not worth $99/month to spy on Cogsley Cogs’ Twitter statistics and your time would be better spent working on your own page. With a free account, I was able to log in and immediately see my relative percentile (only as ranked among other Twitalyzer users, though) and a map that informed me that most of my views come from New Jersey. It also told me what my Klout and PeerIndex ratings were. This seems like a tool better suited to analyzing your competition than to analyzing yourself.

Rating: ★ ★

TweetStats: Graph your stats!

Tweetstats remains true to its name, as it compiles a bar graph for quick viewing of your monthly stats. Easily see who you @replied to, whom you retweet and what time of day you tweet the most. A useful, basic tool that will offer a helpful overview for any Twitter campaign your nonprofit or business undertakes.

Rating: ★ ★ ★

Crowdbooster: Schedule and analyze

Of all the applications I used, Crowdbooster was my personal favorite. In addition to analyzing your influence and impressions, they also set themselves apart with useful features like the ability to schedule a tweet at the time where it will reach the most amount of followers. They provide actionable recommendations on influential users, offering the option to follow them back from inside their application. I found their charts clear and precise, and their analysis was directly applicable to my Twitter page.

Rating: ★ ★ ★ ★

Tweet Grader: Score your profile

Part of a suite of free online marketing tools powered by HubSpot,Tweet Grader is a straightforward tool that measures the power of your Twitter profile. Type in your Twitter handle and Tweet Grader generates a score out of 100 for your overall Twitter profile. You can also use it to find out the scores of other Twitter users and then compare those to your own. In calculating your score, Tweet Grader’s algorithm takes into account the following factors: number and power of followers, follower-to-following ratio, update frequency and most recent, as well as engagement. The site is also handy for seeing top lists, generated by Twitter Grader based on its scoring system. Use it to locate the “Twitter elite,” i.e. Top Users, Top Brands and even Top Women on Twitter.

Rating ★ ★

Tweet Reach: Insight into your tweets

Ever wondered about the value of a tweet? With Tweet Reach, you can get analytics that measure the impact of social media conversations. You can search based on a URL, Twitter name, phrase or hashtag. Tweet Reach then analyzes all the tweets that match your search and generates a report that includes exposure data on those tweets. Extremely useful if your organization uses a specific hashtag often and you want to be able to see how far-reaching the conversation is. The downside is that the free service generates a very basic report, which tells you stats only for the most recent 50 tweets for your search term. For a more detailed report, you can pony up $20 and go into the nitty gritty about your tweets.

Rating: ★ ★ ★

Provided by Kyria Abrahams

Facebook-browsingWith the addictive nature of Facebook growing with each addition of a new social game like FarmVille, users are becoming more dependent on the social network for endless updates.

 

Based on a survey of 2,500 people conducted by Busted Coverage, Coed magazine and College Candy, 79 percent of people cannot go an entire day without logging into Facebook on a computer or mobile device. In addition, nearly 50 percent of the respondents were very concerned by their growing dependence on the social network for news and updates on the lives of friends. Over 40 percent of the group even checks Facebook before brushing their teeth after waking up in the morning. Reinforcing the addictive nature of the service, 20 percent of the people that deleted their Facebook profile due to frustration with the service ended up creating a new Facebook profile.

facebook friend listsHowever, 70 percent of the respondents claimed that they would delete their Facebook profile permanently if the social network ever starts charging for the service. Ninety-two percent admitted that Facebook status updates are not helpful. The most annoying updates chosen by the group included emo song lyrics, status updates and fan page updates. Political status updates were also found quite annoying followed by baby photos posted by friends and Facebook check-in location updates.

Over 50 percent of the respondents claim to have been angered by Facebook ‘s privacy settings when attempting to check out information on the new significant other of an ex-girlfriend or ex-boyfriend. However, 65 percent would be embarrassed if other people could see which friends they check out the most frequently. Six percent of the group claimed to have dumped a significant other through a private message or public wall post on Facebook. Over 45 percent of the people in the survey admitted to having photos in their albums that have been tagged while they were intoxicated. Finally, over 66 percent of the group says they do not judge other Facebook users based on the amount of Facebook friends on the user’s profile.

Provided by Mike Flacy

At this point, you have heard of social media and inbound marketing. Maybe you‟ve experimented with Twitter and checked out your kids‟ Facebook profiles, and you can see the value for college students who want to make sure they‟re all at the same bar on Saturday night. But why does any of this matter to you or your business?
Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web. Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you consulting a search engine or a friend? People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters. Instead they visit Google and social networks for answers to their questions. The question for you is, will you be there to answer it?
Facebook is not an evil time-waster, a community just for younger generations, nor is it irrelevant for marketers – even B2B folks. Rather, Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.
But yes, it can be difficult to figure out what you can and should do. And yes, it can be quite a feat to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. But, armed with the right knowledge and metrics, it is possible.
So here we go. In an effort to get marketers up to speed with how to use Facebook for business, this ebook will walk you through absolutely everything you need to know to get started with using Facebook for marketing to drive real business results.

Download the Ebook here

Thanks to Hubspot to provide those interesting content.

          

With the debut of new social media sites (like Google+), just behind it comes the inevitable lists of leaderboards and connections, as you can quickly find out who the big fish are in the new pond, or if new names are rising to the top. In this frothy world of early adopters and Web tire kickers, it’s common to see many of the same familiar names, and often in the same order, from site to site, at least until real-world celebrities from Hollywood and sports show up. Beyond this tier, there’s a second layer of folks who are quite visible on the social sites, even if what you know about their real lives pales in what you see online. So what’s the secret? I’ve finally caved and decided to spill it.

Some Quick Tips on Giving “Good Social”.

1) Be Interesting – Duh.

There are some people I’ve met through social networking who I will follow everywhere they go because they have achieved something offline, because they spark my interest online, or they are in the process of constantly doing new things that catch my eye. That can be the company founders like Ev Williams and Dave Morin, trusted observers like Sarah Perez and Ryan Block, or pure technologists like Paul Buchheit and Chris Messina. In each of these examples, there is no question I can learn from their musings, comments, insights and discovery. For you, what is “interesting” may be other reasons, including shared hobbies, location or history. Being known just for being known isn’t enough.

2) Find Interesting Stuff Fast

Others I follow because they have their eye on the streams from all different places, and know how to discern the intriguing from the mundane. These human curators know how to take 500 pieces of content and give me back the best 2 that I absolutely must read. It’s part of why I’ve shared content from Google Readermy6senseOneTrueFan and other products to put a brighter light on that which needs it.

3) Interact With Everyone You Can

Great social users interact. They don’t just broadcast. And they don’t just talk to the mysterious elite class of peers who are geek household names. They respond to comments in threads, mentions onTwitter and Google+, and participate in the streams, whether their name comes up or not. There’s no value lost by talking with strangers online who have good ideas, for they just might be your best friends in months or years to come.

4) Be Consistently Optimistic

I’m not saying you should be naive, but following someone who has enthusiasm about what they’re doing, their community, connections and technology is a lot more fun than a sourpuss. Good early adopters and social networkers that see holes in a product expect they’ll be filled in time, rather than complaining and making a list of open demands. Supporting the community’s ideas, families, projects and interests is all good.

5) Don’t Be a Jerk

The obvious corollary to point 4. Mean people suck. A little sarcastic humor now and then is funny. Ranting and raving alienates, and it sticks with you a lot longer than your positive activities. If you’re a bipolar poster who loves things one day and hates them the next, it’s dramatically abrasive, and is as viral as anything good you’ve done, earning you blocks, unfollows and ignores.

6) Prove You’re A Human

Humans live outside their computer. Even me. Sharing one’s pictures, family, travels, hobbies, interests, religion, politics, dating tips or whatever else helps to round out your persona so that people get a better knowledge of with whom they are engaging. Laugh when people tease, and tease back. Interact and don’t let scripts take over your streams. A great example of streams being out of control was the night of the earthquake in Japan, when people’s Twitter accounts were autoposting quotes of the day, or other such blather, while the rest of the Web weeped and watched.

7) Learn the Community

Even if you want to be a big fish in a small pond, you have to learn the community’s behaviors, traditions and what everyone else is doing or saying. While you don’t have to participate in every meme that springs up, you should quickly get an understanding of what content best fits where. Let the community’s reaction to your content guide you, and constantly adjust. As communities go from elitist tech enclaves to more mainstream hangouts, so to should your approach change.

8) Don’t Add to the Noise

Has that viral video been posted by 400 of your friends already? You know the one. Don’t post it. Do you really need to be the 500th person to retweet Mashable or TechCrunch? Probably not. But if you’re first to the scene and have some insight, go for it. Being unique is always a good thing.

9) Exercise Moderation

Don’t overdo it. Even the most interesting people can tweet too much, share too many items on Google Reader/Buzz/+, or swamp Facebook. Even if your quantity is higher than the average, the quality should exceed it. The best content in the right place and time.

10) Be Flexible

Despite all the above, there’s no secret for getting people to like you, your content or your attitude. Don’t expect that the process that works for you today, on the sites you use today, is always going to be the one that gets you the response you’re looking for – be it friendship, engagement, kudos or conversation. I’ve often said I have more fun in social networking than anybody else – not because it’s true, but I’ve decided it’s true. I really am often smiling big, like my avatar, because I’ve found great people and great stuff. I work hard to give good social and I find people both doing well and not so well all the time.

By Louisgray (http://blog.louisgray.com)


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