Online Biz

Posts Tagged ‘Stats

Apple’s iPad may well appeal across the board, but what kinds of people are most likely to buy one? Well, someone has done a spot of research and come up with an infographic providing the answer.


Whether it’s a barely-talking toddler who seems to be able to know exactly how to operate the thing, or someone in their twilight years for whom desktop computers were always just too darn tricky, the fact is that Apple’s popular iPad appeals to many types.

Data management firm BlueKai took it upon itself to take a closer look at which kinds of people would be more likely to purchase the device. Through its research, illustrated in a neat infographic at the bottom of this page, it found that an iPad buyer is most likely to be male, a fan of video games and a pet owner. It’s hard to find a connection between pets and iPads but it’s likely that it’s those video game players who are helping to push up iOS mobile gaming revenue to record levels.

Falling into the ‘highly likely to buy an iPad’ category are scientists and health care workers, as well as domestic business travelers (keeps them busy on the plane), international travelers (ditto), apartment dwellers, proponents of organic food and vitamin takers.

Other information included in the demographic included comScore’s discovery that 45.9 percent of tablet owners live in households earning in excess of $100,000 per year. Additionally, research by Nielsen showed that 70 percent of all iPad use takes place in front of a television.

The iPad is proving a huge success for Apple, which sold more than 11 million of the devices during the most recent quarter for which data is available. Precisely how many of those belong to male, pet-owning gaming fans isn’t currently known.


Provided by Trevor Mogg


If you’re buying a car, do you check Facebook? Or do you read up on Kelley Blue Book values and scour the company website for every spec, from horsepower to miles per gallon? What about music — do you check Top 40 radio charts or scope out what your Facebook friends are actually listening to on Spotify?

Social media has infiltrated the purchasing funnel, helping consumers make informed decisions, from what to have for lunch to where to go on vacation. Depending on the decision, sometimes you turn to your social graph, and sometimes you turn to Google. So, as a brand marketer, you want to know what online channels you should be targeting in order to reach the perfect audience for your product.

But regardless of what kind of consumer you’re trying to reach or what you’re selling, your SEO better be top notch — search is the most important influence on the web.

The infographic below, featuring data from M Booth and Beyond, analyzes the differences between high and low sharers and various purchasing decisions, helping brands to understand how should be targeting consumers.

What kind of consumer are you? Let us know in the comments below.



Provided by Lauren Drell

What is this string? And what could it mean?

Last year’s launch of Google Buzz was followed by some blogger navel gazing around how referral traffic from the social network within Gmail was sending negligible traffic. The rub, of course, was that Gmail is served under SSL, and would not be sending back session headers to downstream sites, regardless of click-through volume. So guessing whether Buzz was driving a high or low percentage of traffic relative to other sites was pretty much a guess. In contrast, it is possible to divine traffic from Google+, launched last week, but it’s not directly designated, falling under the general domain.
For Google Analytics users, Google+ is not called out as a dedicated site, making its use practically invisible, adding onto the “Google/Referral” statistic, as opposed to “Google/Organic”, separating the company’s Web apps from native search.

For those viewing raw logs, or using third party tools (like Sitemeter, which I use in addition to Google Analytics,Quantcast and Icerocket, just to overload myself with data), you can see Google+ referrals having the following string:

If you can track how many times visitors come your way with that particular string in their referral, then you can know just how much an impact Google+ is giving you downstream. For me, despite reports from others, I’ve never gotten much traffic at all from Facebook, and Twitter tends to like a specific type of story, inconsistently. FriendFeed, once my 2nd highest referrer, is practically gone. You get what you give in the social networking space, so no doubt if you participate in G+ (as the cool kids are calling it these days) or you make it part of your flow, you can see it bringing visitors your way.

So watch for that string if you care about this stuff. There’s no Gmail excuse this time to obscure transparency.


By Louisgray (

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