Posts Tagged ‘steve jobs’
Posted November 23, 2011on:
An ebook released Tuesday takes an inside look at the email correspondence of Apple founder Steve Jobs.
“Letters to Steve: Inside the Email Inbox of Apple’s Steve Jobs” ($2.99), by CNN technology writer Mark Milian, explores how the tech innovator fielded emails from fans — and how he handled the missing Apple iPhone 4 prototype dilemma with Gizmodo editors.
Jobs often responded to customer emails directly, which is highly unorthodox for someone in his position. Many ended up online.
Milian spent months scouring the Internet, looking at blog postings and message boards for email correspondences, and spoke to many of those who were lucky enough to get a response. The book, available for the Kindle, is a compilation of what he found.
Mashable spoke with Milian about what it was like to receive an email from the former Apple chief executive — and what kind of questions generally triggered him to respond.
Mashable: What trends did you notice about Jobs’ email responses while doing your research?
Milian: Steve Jobs is often described as a perfectionist, and he was known to be obsessive about typography. But he occasionally made typos. He was also inconsistent about whether he’d sign his name or include “Best” in his sign-off signature. Some of the sources I interviewed for the book believed he had assistants help him with his mail, but I didn’t find any evidence to support that.
Mashable: What type of emails grabbed his attention?
Milian: Flattery certainly helped people get a response. However, some would sent combative emails and still get replies, even if they were unpleasant. It’s obvious that Jobs cared very deeply about many of the topics he took the time to address. He cared about customers having exceptional experiences with their products and Apple’s repair system. But he also cared about things you’d never guess he had a passion for. For example, he’d write long missives about Flash or the H.264 video codec or the Objective-C programming language. If someone happened to touch on a topic he was engrossed in at a certain point, it got his attention.
Mashable: Is it unusual for someone with such executive power to field customer service inquiries?
Milian: There’s a chapter in the book about how Jobs directly handled customer-service inquiries by e-mail and occasionally by phone. Sure, you’ll find some CEOs on Twitter and Google+, but you won’t see them personally helping a customer get their laptop repaired. It fits with Apple’s mission statement to make sure customers have a great experience. If someone’s iPod is broken, that person is not having a good experience. Jobs at times felt like it was his duty to handle those types of emails.
Mashable: Which email exchange sticks out most in your mind?
Milian: Steve Jobs loved to end emails with a zing. An email I got exclusively for the ebook came from a man that runs a company. The man wrote to a bunch of people at Apple including Jobs about a flaw in the App Store’s ranking system. Jobs replied and explained some changes coming to the App Store, and then ended his email with a great jab: “I notice that your app has not received great reviews.”
He also played every angle in an attempt to get that [prototype iPhone 4] back, and it showed his brilliant negotiating tactics. However, Gizmodo was not about to give that phone up without a fight.
Mashable: What is it that most shocked you about the emails?
Milian: I was a bit surprised that so many people would so readily publish private correspondences without Jobs’ permission. I can see why, of course. He’s an icon, and people were excited when they received a message from him. But I found it unusual that many didn’t think twice about forwarding these e-mails to reporters or posting them to their own blogs.
Provided by Samantha Murphy
Next models of iPad and iPhone could get a boost in size to go along with improved specs.
While the normal tendency is to make each iteration of a product slimmer, a new rumor suggests that the next generation of iPads and iPhones could actually be a step up in both specs and size.
Citing the site’s “most reliable source,” iLounge has posted some details about the next generation of iPads and iPhones that suggest both product lines will gain a little size when new models are released in 2012.
With the iPad 3, the size increase will only add about .7mm of thickness to the tablet computer. The change is necessary to support a second light bar for the higher-resolution display — rumored to be an impressive 2048 x 1536 pixels. The site indicates that that the iPad 3 could debut sometime in January for a March release.
As for the iPhone 5, the site’s source says the phone will need an extra 8mm to accommodate its new 4-inch display. Upgrades to the phone’s battery could also play into the size increase.
The report suggests that the iPhone 5 will debut sometime in the summer, and that it’s still in the engineering phase (as opposed to early production).
Provided by Rick Marshall
The fix is in: Google returns the Gmail iOS app to the Apple App Store bug-free.
After a very public screw-up, Google has re-released the Gmail app for iOS devices into Apple’s App Store. The app is currently available for download. (Though, for some reason, it’s not showing up in the iOS App Store app, as of 3:30pm ET.) Users who managed to snag the earlier version of the app, which contained a number of bugs that rendered it inoperable, will have to either log out, or completely uninstall the app, before installing the updated version.
A native Gmail app for iOS has been a long time coming. For the past few years, users of Android-based smartphones have boasted their ability to access added functionality of Gmail which was lost when using the email service on iOS, through its app client. With this release that perk is no longer exclusive to Android users.
At the top of the new-features heap is the addition of Push Notifications, as well as greater speed, efficiency and touchscreen functionality. Better search, email address autocomplete and the ability to upload and send photos are also part of Gmail for iOS.
Google says that, since releasing the original version, it has begun to work on adding a number of additional features, as well. These include the ability to use multiple accounts. Notifications and “mobile specific” touchscreen gestures will also be getting an upgrade. “Many more” new features are on their way, says Google.
The Gmail app is free, and will work on any device that runs iOS 4 or above.
Luxury goods designer Stuart Hughes has come up with a gold iPad 2 encrusted with diamonds and bits of dinosaur bone. However, buyers may prefer to wait for the cheaper iPad 3, which should be out some time next year.
If you’re thinking of buying an iPad 2 but feel rather uninspired by the regular black and white models currently available, then how about a gold one encrusted with diamonds and the thigh bone shavings of a 65 million-year-old T-Rex dinosaur?
The iPad 2 Gold History, of which only two have been made, is the work of British luxury goods designer Stuart Hughes.
The Apple logo on the device’s solid gold back comprises 52 separate diamonds, while the front section is made from what the designer claims is 75-million-year-old ammolite rock. And if all that isn’t enough to pique the interest of a potential buyer, then this bit might: Hughes somehow managed to get hold of a T-Rex’s thigh bone, which he then proceeded to splinter and shave before incorporating into the front of the iPad.
While we’re sure most people would prefer to see dinosaur bones in a museum of natural history rather than stuck on an iPad, there may be someone out there who rather likes the idea of a bit of prehistoric femur fixed onto their tablet computer.
The front of Hughes’s device is completed with a single cut 8.5 carat diamond inlaid in its own platinum surround together with 12 outer diamonds. Weighing in at more than 2kg, it may be a touch on the heavy side for those who prefer their tablet computer around the 600g mark.
And the price of the iPad 2 Gold History? A cool $8 million. $8 million? Surely they won’t sell at that price. Best to hang in for the fire sale.
Provided by Trevor Mogg
The iPhone 4S continues its international rollout November 11, going on sale in Hong Kong, South Korea, and 13 additional countries.
Apple is continuing its rapid international rollout of the iPhone 4S, announcing today that the device will go on sale in Hong Kong and 14 additional markets beginning November 11, with pre-orders in many markets launching on November 4. The launch will bring the number of countries with the iPhone 4S to 29, making the device’s international rollout one of the fastest in the smartphone industry. And it’s not slowing down: Apple now says it expects to have the iPhone 4S available in more than 70 countries by the end of 2011.
The new iPhone 4S markets are Albania, Armenia, Bulgaria, El Salvador, Greece, Guatemala, Hong Kong, Malta, Montenegro, New Zealand, Panama, Poland, Portugal, Romania, and South Korea. Pre-orders will be available on November 4 in about half the new countries; customers in Albania, El Salvador, Guatamela, Malta, Montenegro, and Panama will have to wait until the 11th.
The rapid international rollout will no doubt boost numbers for Apple’s current financial quarter, which will include end-of-year holiday sales: the growing international availability of the iPhone 4S may be one of the reasons Apple CEO Tim Cook was unabashedly optimistic about the iPhone 4S’s sales potential for the quarter, after Apple’s most recent results delivered something of a disappointment to investors now accustomed to Apple delivering a series of hugely successful quarters.